Researcher biography

Barbara’s research uses social psychological theory to solve real social problems. Over 14 years she has collaborated with a range of industry partners (e.g., Australian Red Cross Blood Service; state police agencies) to design and evaluate theory-based solutions to problems as diverse as how to minimise bias in investigating allegations of sexual assault to how to maximise blood donor appointment attendance. She has over 60 peer reviewed publications including many focused on prejudice, discrimination, and donor recruitment and retention that have been published in Annals of Behavioral Medicine, Psychology of Women Quarterly, Journal of Personality and Social Psychology, Law & Human Behavior, Transfusion, Transfusion Medicine Reviews and and other journals. She is currently an elected Associate Scientist in the Donor Research team of the Biomedical Excellence in Safer Transfusion (BEST) international research collaborative.