Book Chapters
Stock, Christiane, Dietrich, Timo, Vallentin-Holbech, Lotte and Rundle-Thiele, Sharyn (2021). Challenges in conducting social marketing-based alcohol prevention trials in schools. Stakeholder involvement in social marketing: challenges and approaches to engagement. (pp. 72-88) edited by Kathy Knox, Krzysztof Kubacki and Sharyn Rundle-Thiele. Abingdon, Oxon, United Kingdom: Routledge. doi: 10.4324/9780429055898-6
Hurley, Erin, Dietrich, Timo and Rundle-Thiele, Sharyn (2021). Blurred minds parent program: applying marketing to start teenage conversations. Ethical approaches to marketing: positive contributions to society. (pp. 149-166) edited by Carolyn Strong. Berlin, Germany: De Gruyter. doi: 10.1515/9783110659566-009
Rundle-Thiele, Sharyn, Dietrich, Timo and Kubacki, Krzystof (2016). Why we need segmentation when designing social marketing programs. Segmentation in social marketing: process, methods and application. (pp. 197-214) edited by Timo Dietrich, Sharyn Rundle-Thiele and Krzysztof Kubacki. Singapore: Springer Singapore. doi: 10.1007/978-981-10-1835-0_13
Kubacki, Krzysztof, Dietrich, Timo and Rundle-Thiele, Sharyn (2016). Segmentation in social marketing: why we should do it more often that we currently do. Segmentation in social marketing: process, methods and application. (pp. 1-6) edited by Timo Dietrich, Sharyn Rundle-Thiele and Krzysztof Kubacki. Singapore, Singapore: Springer Singapore. doi: 10.1007/978-981-10-1835-0_1
Crespo Casado, Francisco, Rundle-Thiele, Sharyn and Dietrich, Timo (2016). Segmenting caregivers to gain insights for social marketing program design. Segmentation in social marketing: process, methods and application. (pp. 143-159) edited by Timo Dietrich, Sharyn Rundle-Thiele and Krzysztof Kubacki. Singapore, Singapore: Springer Singapore. doi: 10.1007/978-981-10-1835-0_10
Journal Articles
Saleme, Pamela, Dietrich, Timo and McCormack, Robyn (2026). Social impact in business schools: a case study of a whole-of-community program. Journal of Social Impact in Business Research, 2 (6), 2-23. doi: 10.1108/jsibr-10-2025-0119
Yousef, Murooj, Van Hierden, Yannick, Dietrich, Timo, Zaman, Khorsed and Saleme, Pamela (2026). Harnessing generative AI for evidence-informed content creation: a GenAI-human hybrid content creation framework. Marketing Intelligence & Planning, 1-31. doi: 10.1108/MIP-03-2025-0271
Magarry, Kristin, Dietrich, Timo, Saleme, Pamela, Connell, Nadine and Delaforce, Alana (2026). Practical principles for school-based SEL implementation: perspectives from Australian education professionals. Frontiers in Education, 11 1943835. doi: 10.3389/feduc.2026.1943835
Nguyen, Huyen Trang, Yousef, Murooj, Durl, James, Saleme, Pamela, Pendergast, Donna and Dietrich, Timo (2026). School-based AOD prevention: a scoping review of teachers' insights into program implementation. Australian Journal of Education, 70 (2), 157-179. doi: 10.1177/00049441251403174
Jiang, Chengzi, Saleme, Pamela, Dietrich, Timo and Durl, James (2026). Virtual reality in school-based health promotion: a mixed-methods evaluation of adolescent alcohol, vaping, and other drug use prevention. Health Promotion International, 41 (1) daag002. doi: 10.1093/heapro/daag002
Sun, Tianze, Chan, Gary Chung Kai, Stjepanović, Daniel, Yimer, Tesfa, Vu, Giang Thu, Lim, Carmen, McClure‐Thomas, Caitlin, Russel, Charlotte, Connor, Jason, Hall, Wayne, Hides, Leanne, Hammond, David, Dietrich, Timo, Erku, Daniel, Johnson, Benjamin and Leung, Janni (2025). Co‐Designing AI‐Generated Vaping Awareness Materials With Adolescents and Young Adults: A Qualitative Study. Drug and Alcohol Review, 45 (1) dar.70022, 1-11. doi: 10.1111/dar.70022
Guldager, Julie Dalgaard, Hrynyschyn, Robert, Kjær, Satayesh Lavasani, Dietrich, Timo, Majgaard, Gunver and Stock, Christiane (2023). User experience, game satisfaction and engagement with the virtual simulation VR FestLab for alcohol prevention: a quantitative analysis among Danish adolescents. PLoS One, 18 (5) e0286522, 1-12. doi: 10.1371/journal.pone.0286522
Saleme, Pamela, Dietrich, Timo, Pang, Bo and Parkinson, Joy (2023). Co-creating and evaluating social marketing programs: a living lab approach. Journal of Social Marketing, 13 (3), 399-418. doi: 10.1108/jsocm-06-2022-0124
Cosgrave, Catherine, Kennedy, Alison, Dietrich, Timo, Gunn, Kate, MacDonald, Joanna, McKay, Claire, Cunningham, Sally, Haren, Sam and Lewis, Josh (2022). From co‐design to co‐production: Approaches, enablers, and constraints in developing a public health, capacity‐building solution. Australian Journal of Rural Health, 30 (6), 738-746. doi: 10.1111/ajr.12930
Yousef, Murooj, Dietrich, Timo and Rundle-Thiele, Sharyn (2022). Actions Speak Louder Than Words: Sentiment and Topic Analysis of COVID-19 Vaccination on Twitter and Vaccine Uptake. JMIR Formative Research, 6 (9), e37775-9. doi: 10.2196/37775
Durl, James, Dietrich, Timo, Williams, Ben and Rundle-Thiele, Sharyn (2022). Integrating student and teacher insights to a school-based alcohol program through co-design. Health Promotion International, 37 (2) daab167, 1-12. doi: 10.1093/heapro/daab167
van Hierden, Yannick, Rundle-Thiele, Sharyn and Dietrich, Timo (2022). Improving Well-Being in Young Adults: A Social Marketing Proof-of-Concept. International Journal of Environmental Research and Public Health, 19 (9) 5248, 5248. doi: 10.3390/ijerph19095248
Dietrich, Timo, Hurley, Erin, Carins, Julia, Kassirer, Jay, Rundle-Thiele, Sharyn, Palmatier, Robert W., Merritt, Rowena, Weaven, Scott K. and Lee, Nancy (2022). 50 years of social marketing: seeding solutions for the future. European Journal of Marketing, 56 (5), 1434-1463. doi: 10.1108/EJM-06-2021-0447
Saleme, Pamela, Dietrich, Timo, Pang, Bo and Parkinson, Joy (2021). Design of a Digital Game Intervention to Promote Socio-Emotional Skills and Prosocial Behavior in Children. Multimodal Technologies and Interaction, 5 (10), 58-10. doi: 10.3390/mti5100058
van Hierden, Yannick, Dietrich, Timo and Rundle-Thiele, Sharyn (2021). Designing an eHealth Well-Being Program: A Participatory Design Approach. International Journal of Environmental Research and Public Health, 18 (14), 7250-14. doi: 10.3390/ijerph18147250
Yousef, Murooj, Dietrich, Timo and Torrisi, Geraldine (2021). Positive, Negative or Both? Assessing Emotional Appeals Effectiveness in Anti-Drink Driving Advertisements. Social Marketing Quarterly, 27 (3), 195-212. doi: 10.1177/15245004211025068
Rundle-Thiele, Sharyn, Dietrich, Timo and Carins, Julia (2021). CBE: A Framework to Guide the Application of Marketing to Behavior Change. Social Marketing Quarterly, 27 (3), 175-194. doi: 10.1177/15245004211021643
Yousef, Murooj, Dietrich, Timo and Rundle-Thiele, Sharyn (2021). Social Advertising Effectiveness in Driving Action: A Study of Positive, Negative and Coactive Appeals on Social Media. International Journal of Environmental Research and Public Health, 18 (11), 5954-11. doi: 10.3390/ijerph18115954
Kennedy, Alison, Cosgrave, Catherine, Macdonald, Joanna, Gunn, Kate, Dietrich, Timo and Brumby, Susan (2021). Translating Co-Design from Face-to-Face to Online: An Australian Primary Producer Project Conducted during COVID-19. International Journal of Environmental Research and Public Health, 18 (8), 4147-8. doi: 10.3390/ijerph18084147
Dietrich, Timo, Guldager, Julie Dalgaard, Lyk, Patricia, Vallentin-Holbech, Lotte, Rundle-Thiele, Sharyn, Majgaard, Gunver and Stock, Christiane (2021). Co-creating virtual reality interventions for alcohol prevention: Living lab vs. Co-design. Frontiers in Public Health, 9 634102, 634102. doi: 10.3389/fpubh.2021.634102
Guldager, Julie Dalgaard, Kjær, Satayesh Lavasani, Lyk, Patricia, Dietrich, Timo, Rundle-Thiele, Sharyn, Majgaard, Gunver and Stock, Christiane (2020). User Experiences with a Virtual Alcohol Prevention Simulation for Danish Adolescents. International Journal of Environmental Research and Public Health, 17 (19), 6945-19. doi: 10.3390/ijerph17196945
Vallentin-Holbech, Lotte, Guldager, Julie Dalgaard, Dietrich, Timo, Rundle-Thiele, Sharyn, Majgaard, Gunver, Lyk, Patricia and Stock, Christiane (2020). Co-creating a virtual alcohol prevention simulation with young people. International Journal of Environmental Research and Public Health, 17 (3) 1097, 1097. doi: 10.3390/ijerph17031097
Dietrich, Timo, Rundle-Thiele, Sharyn, Kubacki, Krzysztof, Durl, James, Gullo, Matthew J., Arli, Denni and Connor, Jason P. (2019). Virtual reality in social marketing: a process evaluation. Marketing Intelligence and Planning, 37 (7), 806-820. doi: 10.1108/MIP-11-2018-0537
Knox, Kathy, Dietrich, Timo, Rundle-Thiele, Sharyn and Connor, Jason P. (2019). Parent and peer behavior: fueling adolescent binge drinking intentions?. Journal of Consumer Marketing, 36 (5) JCM-02-2018-2583, 539-550. doi: 10.1108/JCM-02-2018-2583
Dietrich, Timo, Mulcahy, Rory and Knox, Kathy (2018). Gaming attribute preferences in social marketing programmes: meaning matters more than rewards. Journal of Social Marketing, 8 (3), 280-296. doi: 10.1108/JSOCM-06-2017-0038
Parkinson, Joy, Mkandawire, Philip C., Dietrich, Timo, Badejo, Abi, Kadir, Mohammad and Tembo, Violet (2018). Developing the UNICEF Malawi School Handwashing Program. Social Marketing Quarterly, 24 (2), 74-88. doi: 10.1177/1524500418766355
Patton, Kiri, Connor, Jason P., Rundle-Thiele, Sharyn, Dietrich, Timo, Young, Ross McD and Gullo, Matthew J. (2018). Measuring adolescent drinking-refusal self-efficacy: development and validation of the Drinking Refusal Self-Efficacy Questionnaire-Shortened Adolescent version (DRSEQ-SRA). Addictive Behaviors, 81, 70-77. doi: 10.1016/j.addbeh.2018.02.007
Durl, James, Dietrich, Timo, Pang, Bo, Potter, Leigh-Ellen and Carter, Lewis (2017). Utilising virtual reality in alcohol studies: A systematic review. Health Education Journal, 77 (2), 212-225. doi: 10.1177/0017896917743534
Truong, V. Dao and Dietrich, Timo (2017). Master's thesis research in social marketing (1971-2015). Journal of Social Marketing, 8 (1), 58-98. doi: 10.1108/JSOCM-11-2016-0072
Patton, Kiri, Connor, Jason P., Rundle-Thiele, Sharyn, Dietrich, Timo, Young, Ross McD and Matthew Gullo (2017). Validation of the Adolescent Drinking Expectancy Questionnaire and development of a short form. Drug and Alcohol Review, 37 (3), 396-405. doi: 10.1111/dar.12567
Dietrich, Timo, Rundle-Thiele, Sharyn, Schuster, Lisa and Connor, Jason (2016). Co-designing social marketing programs. Journal of Social Marketing, 6 (1), 41-61. doi: 10.1108/JSOCM-01-2015-0004
Dietrich, Timo, Rundle-Thiele, Sharyn, Schuster, Lisa and Connor, Jason P. (2016). A systematic literature review of alcohol education programmes in middle and high school settings (2000-2014). Health Education, 116 (1), 50-68. doi: 10.1108/HE-03-2014-0042
Rundle-Thiele, Sharyn, Schuster, Lisa, Dietrich, Timo, Russell-Bennett, Rebekah, Drennan, Judy, Leo, Cheryl and Connor, Jason P. (2015). Maintaining or changing a drinking behavior? GOKA's short-term outcomes. Journal of Business Research, 68 (10), 2155-2163. doi: 10.1016/j.jbusres.2015.03.015
Dietrich, Timo, Rundle-Thiele, Sharyn, Schuster, Lisa, Drennan, Judy, Russell-Bennett, Rebekah, Leo, Cheryl, Gullo, Matthew J. and Connor, Jason P. (2015). Differential segmentation responses to an alcohol social marketing program. Addictive Behaviors, 49 (1), 68-77. doi: 10.1016/j.addbeh.2015.05.010
Dietrich, Timo, Rundle-Thiele, Sharyn, Leo, Cheryl and Connor, Jason (2015). One size (never) fits all: segment differences observed following a school-based alcohol social marketing program. Journal of School Health, 85 (4), 251-259. doi: 10.1111/josh.12244
Conference Paper
Dietrich, Timo, Rundle-Thiele, Sharyn, Schuster, Lisa, Drennan, Judy, Russell-Bennett, Rebekah, Leo, Cheryl and Connor, Jason (2016). Segmenting Australian High School Students Utilising a Two-Step Cluster Analysis: Differential Effects Following the Game on Know Alcohol Program. 18th Academy-of-Marketing-Science (AMS) World Marketing Congress, Bari Italy, 14-18 July 2015. Cham, Switzerland: Springer. doi: 10.1007/978-3-319-29877-1_83