Book Chapters
Crespo Casado, Francisco, Rundle-Thiele, Sharyn and Dietrich, Timo (2016). Segmenting caregivers to gain insights for social marketing program design. Segmentation in social marketing: process, methods and application. (pp. 143-159) edited by Timo Dietrich, Sharyn Rundle-Thiele and Krzysztof Kubacki. Singapore, Singapore: Springer Singapore. doi: 10.1007/978-981-10-1835-0_10
Kubacki, Krzysztof, Dietrich, Timo and Rundle-Thiele, Sharyn (2016). Segmentation in social marketing: why we should do it more often that we currently do. Segmentation in social marketing: process, methods and application. (pp. 1-6) edited by Timo Dietrich, Sharyn Rundle-Thiele and Krzysztof Kubacki. Singapore, Singapore: Springer Singapore. doi: 10.1007/978-981-10-1835-0_1
Rundle-Thiele, Sharyn, Dietrich, Timo and Kubacki, Krzystof (2016). Why we need segmentation when designing social marketing programs. Segmentation in social marketing: process, methods and application. (pp. 197-214) edited by Timo Dietrich, Sharyn Rundle-Thiele and Krzysztof Kubacki. Singapore: Springer Singapore. doi: 10.1007/978-981-10-1835-0_13
Journal Articles
Dietrich, Timo, Guldager, Julie Dalgaard, Lyk, Patricia, Vallentin-Holbech, Lotte, Rundle-Thiele, Sharyn, Majgaard, Gunver and Stock, Christiane (2021). Co-creating virtual reality interventions for alcohol prevention: Living lab vs. Co-design. Frontiers in Public Health, 9 634102, 634102. doi: 10.3389/fpubh.2021.634102
Vallentin-Holbech, Lotte, Guldager, Julie Dalgaard, Dietrich, Timo, Rundle-Thiele, Sharyn, Majgaard, Gunver, Lyk, Patricia and Stock, Christiane (2020). Co-creating a virtual alcohol prevention simulation with young people. International Journal of Environmental Research and Public Health, 17 (3) 1097, 1097. doi: 10.3390/ijerph17031097
Dietrich, Timo, Rundle-Thiele, Sharyn, Kubacki, Krzysztof, Durl, James, Gullo, Matthew J., Arli, Denni and Connor, Jason P. (2019). Virtual reality in social marketing: a process evaluation. Marketing Intelligence and Planning, 37 (7), 806-820. doi: 10.1108/MIP-11-2018-0537
Dietrich, Timo, Mulcahy, Rory and Knox, Kathy (2018). Gaming attribute preferences in social marketing programmes: meaning matters more than rewards. Journal of Social Marketing, 8 (3), 280-296. doi: 10.1108/JSOCM-06-2017-0038
Patton, Kiri, Connor, Jason P., Rundle-Thiele, Sharyn, Dietrich, Timo, Young, Ross McD and Gullo, Matthew J. (2018). Measuring adolescent drinking-refusal self-efficacy: development and validation of the Drinking Refusal Self-Efficacy Questionnaire-Shortened Adolescent version (DRSEQ-SRA). Addictive Behaviors, 81, 70-77. doi: 10.1016/j.addbeh.2018.02.007
Durl, James, Dietrich, Timo, Pang, Bo, Potter, Leigh-Ellen and Carter, Lewis (2017). Utilising virtual reality in alcohol studies: A systematic review. Health Education Journal, 77 (2), 212-225. doi: 10.1177/0017896917743534
Truong, V. Dao and Dietrich, Timo (2017). Master's thesis research in social marketing (1971-2015). Journal of Social Marketing, 8 (1), 58-98. doi: 10.1108/JSOCM-11-2016-0072
Patton, Kiri, Connor, Jason P., Rundle-Thiele, Sharyn, Dietrich, Timo, Young, Ross McD and Matthew Gullo (2017). Validation of the Adolescent Drinking Expectancy Questionnaire and development of a short form. Drug and Alcohol Review, 37 (3), 396-405. doi: 10.1111/dar.12567